Austin, Texas
Who’s S3?
Have you had a child go through adolescence? At nine years old, my daughter is approaching puberty and, not surprisingly, my wife and I are learning about what to expect.
You can guess where I’m headed.
The more I read, the more I see not only what my daughter will go through, but what S3 is going through right now. According to “those who know”, adolescent children start finding their individuality at 9-13 years old. They are no longer liking what you like and acting as you act; they are unconsciously pulling away, trying to find themselves.
You have no longer hung the moon for your company.
Mark and I, founder-executives, find our adolescent company more challenging than ever, sometimes sulky, other times shining with bright energy. But always unpredictable. We are nagging more. We are constantly faced with employee conflict and confrontations which we mistakenly believe as distractions from our real jobs.
Has your little startup grown into a pre-adolescent? Here are some signs:
And the final blow came to us at our last S3 company meeting like a 2×4 to the face. No longer beholden to one or two big clients, the only way S3 could fail is if we failed each other.
Relax. Apparently all companies at this stage are faced with the same challenges. The question you must ask yourself is if you plan to see them through or give up and either sell out or remain small.
But if you decide to see your company’s way through to adulthood, there are a few things you can do. And don’t wait as long as S3 did to examine them. And in case you’re wondering, we’ve decided to see mighty S3 through to senior citizenship.
Five hints for handling your company’s adolescence:
- Evolve your inner circle of advisors as necessary (yes, you need the help)
- Examine your operations and business model. Are you concentrating your focus and money on your differentiated value?
- Check the balance of your management team. You need a father and a mother
- Go to lunch with your employees one-on-one and in small groups
- Stop making operational decisions–now!
The last one is critical. Yes, you may have exited the day-to-day delivery, but this is different. You must exit the direct decision making. I’m not saying that you do not impact them but rather do it behind the scenes through your inner circle as a coach.
In short, parents and executives of adolescent children and companies must drudge through this stage to see their offspring grow into fine adults. It’s no wonder why many companies stay in pre-adolescence. It’s easy, fun, and unlike a human, there’s nothing physical to make you confront the change.
But if you know what to expect and decide to persevere, some day your child and your business will tell you, “thanks for seeing me through that tough time in my life.”
**Additional reading
About S3
Founded in 2002, S3 solves business crisis problems with custom back office solutions in the financial services, healthcare, and IT outsourcer verticals.




S3 was started by 2 former Marines and 2 young smart guys.
Hooray! An opportunity to relate a military anecdote to the start up world. Be patient, then thankful I don’t remember Sun Tzu all that well.